About Efe Ojadua
Efe Ojadua is a Nigerian entrepreneur based in Lagos. He is the co-founder and CEO of Innbase, a hospitality technology company. He founded the product studio Quadplan, where he later worked as a Senior Software Engineer, and co-founded the fintech company Middletrust. His background spans accounting, design and software engineering.
At a glance
- Name
- Efe Ojadua
- Based in
- Lagos, Nigeria
- Current focus
- Co-Founder & CEO of Innbase, hospitality technology
- Education
- BSc Accounting, University of Benin (2010–2014)
- Background
- Accounting, product design, software engineering
- Also known as
- Integral (online handle)
- Speaking
- PIRATE Summit 2019, Cologne, Germany (speaker)
Background
Efe holds a Bachelor of Science in Accounting from the University of Benin. He taught himself to build for the web, and found a place where design and engineering could work together. Over time, that craft pulled him toward the bigger questions: what should be built, who it serves, and how it should work in the real world.
Today he spends most of his time building companies and shaping products, while staying close to interfaces, code and the details of execution. His earlier design and engineering work is collected in the project archive.
Ventures
Current focus · since March 2026
Innbase
Co-founder & CEO
An operating system for hotels, focused on making everyday operations, money movement and inventory more visible and accountable.
innbase.co (opens in a new tab)Previous venture
Quadplan
Founder; Senior Software Engineer, Jan 2025 – Feb 2026
A strategic product development studio that partnered with startups and SMEs to take ideas from concept to scalable launch.
Quadplan on Crunchbase (opens in a new tab)Earlier venture · 2018–2022
Middletrust
Co-founder & CEO
A financial technology platform for online transactions and financial management, where I also led the product’s design and frontend.
Middletrust on Crunchbase (opens in a new tab)